Important stuff about the Sweetbird

Sweetbird is committed to producing great tasting, flavour-filled Syrups and Smoothies – and being responsible in the process.

Here you can find all the information you need about how Sweetbird manages his environmental impact, uses the cleanest ingredients and generally goes about being a good little birdie. Plus let Sweetbird tell you all about himself…

If you have any further questions please feel free to use the contact form to get in touch and Sweetbird will do his best to help you.



Sweetbird has always had a passion for flavours, and wants to ensure the ingredients he uses in his products deliver the best taste.

However there are a number of ingredients you will never find in any Sweetbird products. While this list isn’t exhaustive, it does focus on those ingredients which are of most concern to Sweetbird and his customers.

High Fructose Corn Syrup

Sweetbird has removed all High Fructose Corn Syrup from his range due to the on-going health concerns.

Artificial Colours

Sweetbird products are ALWAYS free from artificial colours, so you will never find any of the following in Sweetbird products:

Tartrazine (E102 or Yellow #5), Quinoline Yellow (E104), Sunset Yellow (E110 or Yellow #6), Cochineal (E120), Carmoisine (E122), Ponceau 4R (E125), Allura Red AC (E129 or Red #40), Brilliant Blue (E133), Brilliant Black (E151), Caustic Sulphite Caramel (E150b), Ammonia Caramel (E150c), Sulphite Ammonia Caramel (E150d).

Artificial Preservatives

The majority of Sweetbird products do not contain artificial preservatives. However the Sweetbird Sugar-Free Syrups contain both Potassium Sorbate (E202) and Sodium Benzoate (E211). We are working hard to re-develop these products so that they do not need to contain these preservatives.

Vegetarian & Vegan

All Sweetbird products have been registered for vegetarians and vegans by The Vegan Society.

If you have any further questions please feel free to use the contact form to get in touch and Sweetbird will do his best to help you.

Ethical & Environmental Policy

Ethical & Environmental Policy

Statement Sweetbird is committed to producing great tasting, flavour-filled Syrups and Smoothies. In doing so, we understand the duty of care we have to our staff, customers and the wider environment and its biodiversity. We recognise that in our day-to-day activities (both as a company and as individuals) we’ll inevitably have an impact upon the environment. These arise mainly from the production of the raw materials used in both our products and packaging, waste generation during the manufacturing process and greenhouse gas emissions from transport, manufacture and use/disposal of our products.

Commitment Sweetbird is dedicated to continually striving to lessen the impact of our practices on the environment. We regard environmental regulations, laws and codes of practice as setting the minimum standards of environmental performance. Where possible we will work with external agencies to accredit our products and business to ensure continued improvement.

Specific policies and statements

GMO Policy The issues which arise from genetic modification within the food chain are a cause of concern not only for Sweetbird but the majority of our customers. As a result we have taken the company-wide decision of not using GMOs in any of our products.

All of our products are approved for vegetarians and vegans by The Vegan Society. As part of the approval criteria for both organisations, our products must not contain ingredients with have been derived (in whole or in part) from GMO sources.

Product Responsibility We will consider the ethical and environmental impact of our products at all stages: design, manufacture, distribution, final customer use and disposal. All products are GMO free and will be approved by the Vegetarian Society (and where possible approved by The Vegan Society). All manufacture and warehousing sites are IFS/BRC accredited to the highest standard possible.

Resource Consumption Sweetbird will look to reduce the impact of our products on the wider environment through the use of a sustainable procurement policy which will aim to source as many raw materials as possible from local suppliers and producers. These raw materials will be transported to and from our production and warehousing sites with minimal use of air freight.

Recycling Policy We understand the need to use recycled and recyclable materials whenever possible and subscribe to a policy of sustainable waste management. At Sweetbird our paper, cardboard, plastic, glass and metal waste is recycled.

Waste & Surplus Stock We are seeking to minimise our waste and where possible recycle materials. Our waste disposal company issue duty of care certificates for all waste removed from site. We are now working with Fareshare and other local food banks to help distribute short dated and excess stock to help reduce waste, while helping some of the most vulnerable members of our local community.

Energy & Water Use Sweetbird is working towards using less energy and water during the production process for all of our products. As part of our ongoing commitment to reducing the carbon, energy and water foot prints of our products, all Sweetbird products that are shipped to North America have been carbon offset through the World Land Trust.

If you have any further questions please feel free to use the contact form to get in touch and Sweetbird will do his best to help you.

Sweetbird - in his own words

Sweetbird – in his own words

“I was found, as an egg, in the lost luggage office of the Scunthorpe Train Station and raised by my loving adoptive parents to be the international celebrity that I am today.”

“I have had many careers during my lifetime; I was the roadie for an 80s band (I don’t like talking about those scandalous tabloid rumours involving me and the lead singer), semi-professional Tiddlywinker, long-distance trucker and closeted Morris Dancer. But my biggest passion has always been flavours, big fat flavours, rich deep flavours, sharp tangy flavours, luscious fruity ones. It is this passion that has forced me to scour the globe for ingredients looking to develop the finest range of Smoothies and Syrups around.”

The Sweetbird range was launched in 2006 and has won hearts (and taste-buds) all over the world. The range is now sold in over 50 countries world-wide.